When I think back to the films that defined my childhood, they were all from iconic film director, Steven Spielberg. In fact, the first time I heard about the term "Artificial Intelligence", it was from the title to Spielberg's 2001 sci-fi film called "AI" starring Jude Law. At the time, the very idea of AI seemed like a very distant future.

Fast forward to a few decades later, and AI has become ubiquitous.

It's been built into the latest tech, software, workflows and promises to do anything a human can do, but BETTER and FASTER. But is it really better and faster? And most importantly, will it replace humans?

Midjourney, Dall-E, Adobe Firefly, Sora - the list goes on and on and so do the capabilities. And from our experiences with AI, here's our opinion on whether we're finally going to get that all-out Bots vs Humans war we've all envisioned.

Rinse and repeat

Remember having to listen to a 2 hour video to subtitle every single word for a client? What a daunting, repetitive task. AI can do that in seconds! Sure it's not accurate, but it takes a lot less time to amend a subtitle, then to create it from scratch. And let’s not forget about automation and transcreation - AI is the oil that makes these machines run smoothly!

Have a vision but no vision?

Let's say you have a cool, creative concept for a shoot. You can visualise it, but sadly your client isn't entirely sold on the idea from the description. Instead of spending money to get design mock up idea's to show the client- with a few clever prompts in Midjourney you can generate specific designs to replicate what you had in mind. Now everyone is happy!

Need some copy? AI can write it.
Need a voice over? AI can read it
Need to create a song that sounds like Taylor Swift singing in the style of Kendrick Lamar with Nine Inch Nails percussive elements?
Yeah, AI can do that too.

But what it cannot do?

It cannot replace HUMAN EMOTION.

Humans are storytellers that draw inspiration from memory and experiences.
It's our ability to empathize with one another that enables us to create meaningful connections with our audiences. If you ask AI to generate images of joy and sadness, it can easily do that, but it does not know what those emotions feel like. No.

So can it really replace humans?

Well it still needs us to create prompts and push buttons to generate some kind of creative output. It can also only create something "new" from previously gathered information ascertained from certain algorthims.
Which is why we've been seeing AI generate so many 8 fingered hands and lawsuits - yikes! It simply retrieves what it sees, knows and is most searched.

So no, the humans are not dead.
Not just yet anyway.