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Sunshine Tour - Script, Shoot, Edit, Design, Animation, Mix

Sunshine Tour - Script, Shoot, Edit, Design, Animation, Mix

Golf and spirituality? Those don't mix... or do they??

Part of our partnership with Octagon sees us producing pieces for the Sunshine Tour to 'grow the circle' - what we call 'outside the ropes pieces'. In other words, pieces that people other than golfers will like. One of those is 'Golf Guru Rupes' - or 'GuRupes'. The golfer's name is is Rupert Kaminski, and yes, his nickname is Rupes. We scripted a pun-filled extravaganza, shot it in a morning, had fun in the edit and this fabulous piece was born. The piece received higher and more diverse traction than the golf-focussed, which was exactly the plan.

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